Facebook Monetization in Nigeria: Opportunities and Guidelines

Facebook, the world’s largest social networking platform, has become an integral part of our daily lives. With over 40 million active users in Nigeria, it boasts the largest Facebook user base in Africa, and this number is steadily growing. Recently, Meta Platforms Incorporated (formerly Facebook) announced plans to monetize Nigerian creators starting from June 2024. In this article, we’ll explore how Nigerians can leverage Facebook monetization and what opportunities lie ahead.

Understanding Facebook Monetization

Facebook monetization allows content creators to earn money through their videos and posts. Whether you’re an influencer, artist, or business owner, here’s how you can tap into this opportunity:

1. Eligibility Criteria

Before you start earning through Facebook in-stream ads for video-on-demand and live videos, you need to meet certain eligibility standards:

Age: You must be at least 18 years old to participate in Facebook monetization.


Followers: The payment structure is based on your follower count. Let’s break it down:

1 Million Followers and Above: Creators with a substantial following of 1 million or more can expect to earn ₦500,000.


500,000 Followers and Above: For those with half a million followers or more, the payment is ₦300,000.


100,000 Followers and Above: Creators who have reached the 100,000 follower milestone will receive ₦200,000.


50,000 Followers and Above: If you’ve amassed 50,000 followers or more, you’ll be eligible for a payment of ₦150,000.


Less than 10,000 Followers: Even if you have a smaller following (less than 10,000), you can still earn ₦100,000.

2. How to Maximize Your Earnings

Now that you know the payment structure, here are some tips to maximize your earnings:

Create Engaging Content: Quality content is key. Whether it’s videos, photos, or written posts, focus on what resonates with your audience.


Promote Your Page: Encourage more people to follow your page. The more followers you have, the higher your potential earnings.


Use @highlight: When you post, press @highlight in the comment section. If it turns blue, you’re at an advantage for receiving payment.

3. Stay Informed

Keep an eye on updates from Meta Platforms. As the monetization program evolves, there may be additional opportunities and guidelines. Stay informed and adapt your strategy accordingly.


Facebook monetization in Nigeria is an exciting opportunity for content creators. Whether you’re a vlogger, comedian, or business owner, leverage this platform to showcase your talent and earn money. Remember, it all starts with engaging content and an active follower base. So, press @highlight, create, and monetize!