Once upon a time, there was a small business owner named Sarah. Sarah sold handmade jewelry and wanted to reach a larger audience to increase her sales. She heard about the power of Facebook and decided to give it a try.
At first, Sarah struggled to get traction on the platform. She created a Facebook business page, but it wasn’t attracting any customers. Frustrated, Sarah decided to seek out the help of a Facebook strategy consultant.
The consultant taught Sarah the importance of understanding her target audience and
