12 Days of Content Marketing Tips - Omasanjuwa Ogharandukun

Have you created a persona for your business? They are a great way to better visualize who you are writing your content for. It doesn't matter what platform you are using to market your product/service, without a customer persona, you will be throwing your best shots in the dark.

Why is customer persona important?

Marketing can use buyer personas to build effective strategies. When creating content marketing strategies, for instance, personas are critical. They help to focus keyword

research efforts and are used as reference when crafting copy.

Buyer personas can also help your sales team build rapport with potential customers

To create a buyer persona, identify the following type of information:

• Who are they? ...
• What is their job? ...
• What is a day in their life like? ...
• What are their primary pain points? ...
• What do they value most and what are their goals? ...
• Where do they go for information? ...
• What's important to them in selecting a vendor?
• What are their most common objections?

With this little tip you can build your own customer persona.

Now create a customer persona for your product or service if you haven't done so already.

#SageOmasan #12contentmarketingtips