Tips : How I Sold 100 Coaching Hours in Just One Week - ‎Rosie Freiha‎

A few years ago, I decided to get another coaching certification, this time in the Robbins-Madanes Strategic Intervention method. It’s a combination of Tony Robbins’ and celebrated psychotherapist Cloe Madanes’ coaching techniques.

I needed to log coaching hours in the new discipline, so I did something I’d NEVER done before…

I offered a discount on my coaching fee.

Why should you NEVER do this? Because time is the ONLY limited resource.

You can ALWAYS make more money (if you know what to do...)

But even the richest people in the world like Jeff Bezos only have the same 24 hours in a day that we do.

Time is the great equalizer.

And so, I am fiercely protective of my time.

I will ALWAYS invest money to save time. That usually means hiring an expert to teach me how they do it, so I can skip the trial-and-error.

When I sent out that email a few years ago offering discounted coaching, all 100 hours sold out within a WEEK. I filled my practice for 3 months!

Why?

Because my community realised what a special offer this was.

So here are my tips for selling out your services:

1 Value your time

If you want to think like the most successful people in the world, invest a little bit of money to get expert advice that will save you a LOT of time (and therefore make you MORE money, sooner).

When I invested in a great business coaching programme to learn how to build my business, my income went from $500 a month to $25,000 a month in a single year.

Investing in coaching allows you to miss all the mistakes others made to figure it out. It shortens your learning period drastically.

2 Novelty

People LOVE novelty. One of the reasons my coaching was so popular was because I was offering a NEW modality.

People are curious - they want to know what new things are about. They also want to believe that they are getting cutting edge products of services.

When you can position your work as a “new” idea, it will be more popular.

3 Scarcity

There’s something crazy in our brain that only makes us leap into action when we think we will lose something or have it taken away.

We have a bias toward loss aversion rather than gain. And so, when you put a deadline on something (or make it limited) people will take action. If not, they often will let it slide and slide.

I know I often wait to the deadline to enrol in things - do you as well?

4 Discount/Bargain

Now of course, one of the main reasons my coaching sold out was because I offered a discount. People love a bargain!

Seth Godin put it perfectly - it’s totally irrational for people to love shopping at “business is closing” sales - for one, there will be no customer support when the retailer goes out of business. And yet, people can’t resist them! Because they get a bargain.

Occasional discounts and bargains can create a sense of urgency that gets more people to take action. However, if you rely on discounts, you will tarnish your brand.

5 Build an audience through giving value

The most important one of all!! Naturally, I would have made ZERO sales if I didn’t have an audience who knew, liked and trusted me before I offered them something.

The way we build trust is through giving lots of value, up front, for free. Give the exact how-to of the result your audience wants.

So many marketers are scared to do this because they’re afraid their audience will take the free stuff and never purchase from them.

But in fact the opposite is true - the more you give value, the more they will want to continue the relationship and work with you - because you’ve already established that you can help them.

Which of these could you add into your next marketing campaign?